![]() ![]() The water is muddy when it comes to advertising your American business on the China-based app. Image source: /advertising-on-wechat-moment/ American business advertising on WeChat These ads typically take two forms, including a full write-up about your brand or a banner ad that we talked about earlier. Brands pay popular accounts on WeChat in exchange for a promo post on their account. ![]() Ads by key opinion leadersĪ final way to advertise on WeChat is by influencer marketing. However, banner ads are restricted to companies that are registered in China, who have to provide all the necessary licenses to prove their business. The official account, as well as the advertiser, must mutually agree on the cost per view, as well as how many views will be accounted for. When users click on your banner ad, they’ll land on a page that tells them more about your specific brand and product. They feature your brand’s logo, the name of your account, as well as a headline. These ads show up at the bottom of messages created by official accounts on WeChat. Standard banner ads rarely get clicks, but brands can target them in the same way they can target moment ads. There are two types of banner ads featured in the WeChat app - standard banner ads and KOL (key opinion leader) banner ads. Image source: /advertising-on-wechat-moment/ Banner ads In order for foreign businesses to advertise on WeChat, you’ll need to contact in order to apply. These ads allow you to target customers in a variety of ways including location, gender, age, industry, marital status, education level, and even WeChat behavior. In order to place an ad on WeChat Moment, you’ll have to either be a company that is registered in mainland China, or a foreign company that’s willing to invest anywhere from $1500 to $8000. The only catch is that your webpage has to be hosted on Tencent’s server to be visible. When you opt for a “moment ad,” users will see your brand name, your profile pictures, a 40-character description, up to six photos or 6-15 second videos, as well as a link to an html5 webpage. When you advertise with WeChat moments, it’s similar to placing ads on Facebook in that it shows up to users in the “timeline.” This essentially creates your branded page and allows you to dive headfirst into the land of WeChat advertising. You should do so through the Chinese interface, which will allow users who have registered in China to access your account.ĭon’t worry, there is an English side to the interface! Keep in mind that before doing any sort of advertising on WeChat, you have to create an official account. Just like typical pay-per-click (PPC) ads, you have a few options when advertising on WeChat. Only banks with Chinese entities and has to have proper paperwork Requires approval by Ministry of Education Only with imported cosmetics hygiene permit Let’s take a look at specific restrictions when it comes to WeChat advertisements. The cultural values of the target demographic in China can be far different from American values, so it’s important to do your research while creating ads for WeChat. For example, some clothing and accessory brands are only allowed to advertise on the platform if they have a specific reputation.Īnother thing to be aware of is cultural values. The more you learn about WeChat marketing, the more you’ll learn about the restrictions they have in place when it comes to advertising. Check out the restrictions that come with WeChat marketing. However, there are a few restrictions when it comes to industries. ![]() When it comes to placing product ads in the app, it’s highly likely that they’ll get a ton of eye traffic as well as increasing visits to your website. Studies show that more than half of the app’s users spend a minimum of 90 minutes on the app each and every day. If these two goals sound familiar, WeChat is a great place to advertise your business. This means that a sub-goal of selling your products is probably to get your ads in front of as many people as humanly possible in order to build brand awareness and spark interest in your products. After all, that’s the main goal of advertising. When you think about advertising your products and services, you likely have a few main goals.įirst and foremost, you want to sell more of your products and services. That being said, it’s easy to understand why it’s one of the biggest apps in China - it truly does it all. In time, it came to offer everything from payments to mini programs like games, payment options, public services, movie tickets, and more. The primary purpose of WeChat is messaging, and in fact, that’s how the app got its start. The app is owned by one of Asia’s largest companies, Tencent. WeChat is a Chinese app that yields an impressive user base of more than 1 billion people. Before jumping into WeChat advertising, let’s first talk about the app’s capabilities and what it can do. ![]()
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